…that sometimes, the best thing we can do is do something for ourselves, because we like it, not because it’s making money or getting attention or approval, or any of that other stuff.

From his post

This isn’t another don’t do it for others, do it for yourself post – there are enough of them online. It’s a realisation that one of the backbones of the web, Google search ranking, and to a certain extent, social media, has ruined so much of it. There are a huge number of people still blogging and not giving a damn, but many more that don’t bother because of these feelings.

Perhaps we are edging our way back towards a better social web that encourages blogging more, or perhaps this is just wishful thinking. One thing I am certain of is that a lot of blogging has been ruined already, and it will take a concerted effort from us all to build it back up again.