- Create a cause.
- Look for agnostics, ignore atheists.
- Localize the pain.
- Let people test drive the cause.
- Learn to give a demo.
- Provide a safe first step.
- Ignore pedigrees.
- Never tell a lie.
- Remember your friends.
Check the link for the “expanded” version of the list.
Oh, and this great couplet from Point Number 5…
An �evangelist who cannot give a great demo� is an oxymoron. A person simply cannot be an evangelist if she cannot demo the product.