Seth Godin links to the website of No. 17, “the hottest design firm in New York City.”

It’s a simple page with no bells or whistles, nothing whiz-bang about it.

But apparently No. 17 has discovered that they aren’t in the “cool Website” business. They’re in the design business, and judging from some of the clients they list, there’s a real good reason they’re having to turn business away: They’re really, really good at what they do!

I love this line:

“What would happen if you did better work and less marketing?”

What would my work look like if I did it better? Would I have to talk about it as much? Would it speak for itself? What would it say about me? Better yet, what would it say about the Boss?