How Do You Say �latt� in French?
Starbucks comes to Paris!
The king of Frappucinos-to-go nevertheless accepts it may not be easy to make ends meet right away in a country where people still like to sit down to drink their “express,” preferred short, black, bitter – and above all, cheap.
“Our success in other countries does not provide us with an entitlement to be successful in France,” Starbucks CEO Howard Schultz told The Associated Press.
Research has shown the French remain skeptical about “whether coffee from America can measure up,” Schultz conceded, but they are aware of the Starbucks brand – and “their curiosity will drive them into the stores.”