Treat the name of your company as if it were your own.
After more than three decades with Raytheon, I am proud to admit that I have a love affair with my company. I care about its reputation and its people. I want those who are serving in leadership positions throughout the company to feel the same way; I want everybody in the company to feel that way.
Is that how you feel about your church/family/school/organization?
Is it a place/group/whatever that you’re in love with?
Or is it just another boring paycheck-provider?
If you and I aren’t passionate about it, it’s a good bet no one else will be, either.