Swanson says…

Treat the name of your company as if it were your own.

And this…

After more than three decades with Raytheon, I am proud to admit that I have a love affair with my company. I care about its reputation and its people. I want those who are serving in leadership positions throughout the company to feel the same way; I want everybody in the company to feel that way.

Is that how you feel about your church/family/school/organization?

Is it a place/group/whatever that you’re in love with?

Or is it just another boring paycheck-provider?

If you and I aren’t passionate about it, it’s a good bet no one else will be, either.